每一點都是精華 值得學習 佳興
做事不會增加我們的價值，唯有解決問題能增加價值。
WHAT WE BELIEVE IN (1 - 10)
1. Simplicity is the key to success. Always keep what we do simple. When complicated repeat, eliminate to make it simple thus incomprehensible becomes understandable.
簡單為成功之鑰，永遠做簡單的事。當複雜的事情一再重複，我們化繁為簡，不可理解的事情就會豁然明白。
2. Focus is simplicity at its best. Ask not what you should do with more but less. The less you do the more focus you have the better you do and the easier to attain success.
把焦點放在最簡單的事情上。經常質疑自己的不是什麼要多做而是什麼要少做。做得愈少焦點愈集中就會做得更好而愈容易成功。
3. First lesson; take responsibility. Responsibility is the beginning of everything because growth is the end of everything we do. You grow on taking responsibility because you learn from mistakes and without responsibility you don’t have mistake, then you never learn or grow.
承擔責任是首課。做任何事情起點是責任而終點是成長。從錯誤中學習並透過承擔責任而成長。沒有責任，就沒有錯誤，你也永遠不能學習或成長。
4. Humility is where we gain wisdom in knowledge and listening is where we gain knowledge in information. Humility opens us up while listening enlightens, that’s the key to communication. Communication is the force behind all what we do.
虛懷使我們從知識中獲得智慧，而傾聽則是讓我們從資訊中獲得知識的途徑。虛懷使我們開放而傾聽使我們頭腦發亮，這才是溝通的關鍵。 溝通是我們工作背後的力量。
5. Truth is the greatest power and honesty is the best policy. Truth inspires trust, trust respect. Honest inspires confidence, confidence loyalty. Together they make the best motivator.
事實是最強大的力量，而誠實是最佳的政策。事實使人信服。誠實帶來忠誠和信心。事實和誠實是最大的推動力。
6. Everything we do should be solution to problem, not just doing something. Something doesn’t add value, only solution to problem adds value. If customer finds our article boring or taxing, it’s our job to solve these problems for him.
我們做每件事都是為了解決問題；而不是為做而做。做事不會增加我們的價值，唯有解決問題能增加價值。如果顧客認為我們的文章沈悶難懂(如果顧客認為我們的產品不好)，那麼我們就必須為顧客們解決這個問題。
7. Customer’s problem is the guide of what we do. When sitting down for meeting we first ask; what problem we’re sitting down for? Then ask; does this problem relate to our customer? If not, this meeting should not be held at all, because problem unrelated to our customer is not important and doesn’t need a meeting to address it.
顧客的問題就是我們工作上的指引。當我們坐下來開會時，我們首先要問：我們是為了什麼問題而開會？然後問：這個問題和我們的顧客是否相關？如果無關，這個會議就根本無須召開；因為與顧客無關的問題並不重要，無須開會討論。
8. Freshness is what sells our product. Innovation is what makes our product fresh. We should always, innovate to keep our product fresh through trial and errors. Innovation is not created out of recycling our knowledge but in discovering new ones, and discovery can only be made through trial and error process.
我們產品的賣點就是新鮮感。創新就是令我們的產品新鮮。我們必須經常透過試誤創新，來保持我們的產品新鮮。創新並非靠重覆現有的知識而來的，而是靠發現新事物，要發現新事物就必須透過試誤(不斷嘗試，發現錯誤並把之修正。)
9. Every mistake we correct or problem we solve is a step we take forward. We improve or progress on our mistake and problem. It’s important that we always find out what’s wrong with us, face up to it and correct it. Mistake and problem are our treasures because improvement and progress are our only goals.
每改正一個錯誤、每解決一個問題，我們就往前邁進了一步。我們因錯誤及難題而進步。所以我們要經常發掘自己的錯誤，面對它並把它改正，這是最重要的事情。既然改善和進步是我們的目標，錯誤和難題就是我們的寶庫。
10. Human resource is our greatest resource, and time is the greatest resource of human activity. Waste time we waste human resource, so we must be very stingy with our time. We should be prepared for our meetings. Time management is our most important management.
人力是我們最重要的資產，而時間則是人事的最重要資源。浪費時間就等於浪費人力，所以我們必須吝嗇時間。我們必須準備好才開會。時間管理就是我們最重要的管理。
@@: 有人說肥佬黎總是變來變去，我倒覺得他的經營理念始終貫徹不二，這篇可以為証。自覺翻譯滿意，他日蘋果撈不下去，可轉行到出版社翻中文去也。<<蘋果日報總經理 曾孟卓譯>>
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